What followed was a boisterous, angry, frequently hilarious public battle that had millions of astonished viewers glued to their sets. Conan's collapse, meanwhile, opened an unexpected door of opportunity for rival David Letterman. Leno's show, panned by critics, dragged down the ratings-and the profits-of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history. It took, in fact, only a few months for the dire predictions to come true. When NBC decided to move Jay Leno into prime time to make room for Conan O'Brien to host the Tonight show-a job he had been promised five years earlier-skeptics anticipated a train wreck for the ages. A dramatic account of the politics and personalities behind NBC's calamitous attempt to reinvent late-night television.
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